HOME2 SUITES DOWNTOWN GREENVILLE

The Client:

 

Home2 Suites by Hilton (downtown Greenville location)

 

 

The Challenge:

Determining ROI with complimentary stays against the additional mentions of ancillary businesses in town on blogs and social media posts.

Example of the promotion plan for the influencer marketing campaign for Home2 Suites in downtown Greenville SC

The Results:

  • Collectively Kylie’s and Discover Carolinas’ blog and social media posts reached thousands of viewers through their established audiences, giving Home2 Suites Downtown Greenville and Hilton Garden Inn Aiken a broad exposure to prospective tourists.

  • Laura Powell’s article placement on the Atlanta Parent site gave Home2 Suites Downtown Greenville a broader audience than the other influencers’ posts on their personal blogs. Atlanta Parent reaches families over 420,000 times each month in both print and website and social media outlets.

Interior of Home2 Suites in downtown Greenville. Paris Mountain Marketing facilitated the influencer marketing campaign, executed primarily on social media and the influencers' blogs, as well as other prominent regional blogs like Atlanta Parent.

The Goal:

​To establish working relationships with burgeoning travel bloggers to boost social media presence and online search increase.

The Strategy:

  • Travel bloggers’ key deliverable was documenting their stays via blog posts and social media posts, Instagram stories with mentions and tags & a Facebook check-in and review.

  • Minimum of 3 social media posts was typically required coupled with a blog post that mentioned the hotel at least twice.

Screenshots of Home2 Suites being featured on prominent influencers' blogs and other sites
Screenshot of one of the influencers' blogs featuring Home2 Suites
Instagram engagement stats from one of the influencers' socia media posts

“We hired PMM to work with one of our hotels in 2018. In 2019, we turned over our Facebook and Instagram to PMM for four more properties. Jackie and Barbe do a great job managing our presence with an ideal balance of local and enterprise content. They actively seek feedback, share analytics, and follow up with relevant information. They are trusted partners and valuable members of our team. Their work has captured the attention of our brand teams and is frequently shared/borrowed by other properties within our brands.”

— Jacqui Rose, Sycamore Investment Group