Updated: Jun 6
Client visits are always fun. But when your client is FIND Outdoors, there's always a little extra adventure in store.
At the beginning of the month, Kylie and Lauren joined in the grand re-opening festivities of the Gladie Visitor Center in Kentucky's Red River Gorge.
After being shuttered for over 2 years, the Gladie Visitor Center had a lot of work to do to get back on folks' radars not only for a successful event but also for a successful season.
As the marketing team for the entire FIND Outdoors organization, Paris Mountain Marketing strategized a multi-channel marketing strategy, including...
Social media content 5x per week for the 4 months leading up to the reopening event
Geofencing and site, search, and audience retargeting to drive traffic to the website
Coordinating PR and local media
Project management before and during the event
Professional photography and videography
Live event social media
As a result, Gladie Visitor Center saw over 800 event attendees, 700 new Facebook likes, and over $2500 in retail sales on their first weekend open.
Good thing Smokey the Bear was present because the reopening was LIT.
(Can we still say "lit"?)
Our preferred website builder Wix has been showing up in some big ways since the war in Ukraine started. Just one of many tech companies with employees based in Ukraine, Wix has moved about 1000 employees to safety and continues to share ways people around the world can help.
This month Instagram rolled out product tags for all accounts in the US. Meaning you'll be seeing a lot more...buying opportunities...in your feed.
How do you feel about this change?
Modern branding is taking a more minimalist approach, transforming our old favorites to sleeker versions. See the transformation and learn why lots of the big names are opting for the "debrand."
Paris Mountain Marketing creates connections for your brand so you can build your business. From websites to social media to full branding to email marketing, we handle your marketing so you don't have to. Contact us to get started.