It’s been a busy month over here, right in the middle of a year that seems to be zipping past. You’d think that the summer would slow down a bit, but the universe is just LOLing at us right about now.
We’ll cut the small talk here and just get straight to the point:
Everything about this email campaign from Who Gives a Crap toilet paper is simply delightful. Irreverent without being too crass, the message is short and the call to action is clear and compelling. And can we talk about that genius subject line?
We love a good marketing experiment, especially if it results in a 326% increase in engagement. Here is evidence that the words you use really do make a difference in how your customers interact with your marketing efforts. It’s not always about pretty design (though that is important). It’s about using words that speak to the customer’s sequence of thought.
We have a deep appreciation for Donald Miller and the StoryBrand framework around here, and we’re always looking for more resources to reinforce the StoryBrand principles. This newest podcast, hosted by Dr. JJ Peterson (the guy who wrote his PhD dissertation on the effectiveness of the StoryBrand method), will be released weekly. Subscribe now so you don’t miss an episode.
“Make tooth time easy” with this Gimlet podcast released twice daily. Kids can listen to stories, riddles, songs, and more while they brush their teeth for the recommended 2 minutes.
And for anyone who manages more than 1 social media account…
You can either laugh or cry, so you might as well laugh. And don’t forget to change those passwords once a month.
Not a link but something we’re doing over here this quarter…
Testing, experimenting, looking at data, and trying something different is all the name of the game in marketing. One of the ways we’ve been doing that this month is cleaning up our clients’ email lists.
First, we’re sending re-engagement campaigns to subscribers who haven’t interacted with any email campaigns in 5+ months, unsubscribing them from emails and giving them an option to get back on the list.
Interestingly enough, a good chunk of those subscribers actually opened that email, and a few of them even resubscribed.
The main thing is: keep only engaged subscribers on your email list. You’re not doing the unengaged any favors by continuing to fill their inboxes with clutter. (Hey, it’s not personal.) And keeping unengaged subscribers on your list can tank your email marketing engagement rates, which can negatively impact your deliverability status.