May was a blur, but here are a few links we collected along the way. As markets and demographics rapidly shift, marketers can't rely on "what we've always done." It literally changes from week to week.
It was fun seeing our client's spring music festival Bear Shadow featured in this piece. As festivalgoers get older, they want a more grown-up festival experience without sacrificing the fun and joy. For our part, that means more sophisticated branding, creative, and messaging.
Reels have quickly taken over as the most effective type of post on Instagram. Now with templates rolling out, creating Reels will be easier and quicker than ever.
This article was written in May 2020, so looking at it with the eyes of May 2022 is particularly interesting. Even now, we've noticed more commercials set at home or displaying a WFH setup, even for non-household products and services. Messaging continues to refer to working from home, working remotely, or "returning to the office."
Luxury hospitality brands are currently in the midst of losing massive amounts of customers if they aren’t willing to rethink their high-end value props. With the market turning, people with expendable money will demand more than a fancy snap and a 40,000 ft narrative. They want hyper unique value props.
Whether you have a reluctant or an enthusiastic writer in your life, this fun and silly guide will not only help them develop their skills but also find joy in writing. Geared for ages 7-12.