Whether you’ve got kids in school or not, summer just seems to offer a slower pace no matter what. For us in Greenville, SC, the slower pace may have more to do with the fact that the humidity is at 5304909% for several months (ahem).
Regardless of the weather, we’re still hard at work for our clients and taking some of the extra space to keep learning and honing our craft. On that note, here are a few things we scrounged up from across the internet for you this month.
Let’s be honest, Twitter is a mixed bag as far as things to love and things to hate about the internet. This thread from Blake Emal (@heyblake) shares 17 simple tips to make your website or landing page convert, proving that sometimes the simplest solutions are the most effective. The common themes in the thread? Keep it straightforward, clear, and user-friendly.
What does this human interest story have to do with marketing? Maybe it’s a stretch, but here are the main parallels:
The competition is fierce and you have to stand out.
Vulnerable messaging can easily come across as insincere or opportunistic, so the stakes are high for communicating well.
Telling a true story well can bring surprisingly huge results.
When you’re in the throes of the day-to-day, it’s hard to take time to sit and learn. Yet when we balance output with some good input our work is more effective. There’s a work/life balance and also a work/learn balance.
HubSpot has some great (free!) resources to help you learn at your own pace. Sign up for an account and explore their courses. We’re getting started on these ourselves, using a little of our summer breathing room to invest in our continuing education.
This month we got the final branding package finished and the landing page up for a new client, Cedar Mountain Outpost in Brevard, NC. The gas station portion will be operational this summer with final renovations on the deli and coffee shop slated for late 2021/early 2022. You could say we’re “pumped” to work on such a fun project.
On the Nightstand
OK, so even the digital marketing people are trying to get that weekly screen time report to go down (it’s downright scary, y’all). So here are a few things we’re reading on paper (or on audio) when we’re not posting, scrolling, and liking:
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley Because no matter what your industry is, good words make the magic happen.
I Miss You When I Blink: Essays by Mary Laura Philpott “In this memoir-in-essays full of spot-on observations about home, work, and creative life, Philpott takes on the conflicting pressures of modern adulthood with wit and heart.” Need we say more?
New Bitter Southerner mag Our favorite started doing quarterly magazines, and we’re here for it. Also of note, PMM is an annual donor to Bitter Southerner.
How to Kill a City: Gentrification, Inequality, and the Fight for the Neighborhood by Peter Moskowitz Just the latest in the string of urban design books on the hobby light reading list...